Syntax SDG Holdings LLC

Investing
In Others

A Private Equity Firm investing in early stage companies headquartered in the South.

Meet The Leadership

We’ll Get You
Up & Running

John S. Hornsby, P.E.

John is Chairman and CEO of Syntax SDG Holdings LLC, a private equity firm he founded in 2017 after retiring from the investment advisory firm Welch Hornsby, which he cofounded in 1988. From 1984 to 1987, John served as an account executive in the Montgomery Office of Morgan Keegan & Company. Prior to entering the world of finance, John was a consulting engineer for over 5 years and is a Registered Professional Engineer (inactive). John is a native of Atlanta, Georgia. John attended Auburn University for both his undergraduate and graduate degrees, earning a Bachelor of Science in Civil Engineering in 1975 and a Master of Science in Environmental Engineering in 1977.

John is a member of the Board of Directors of the Alabama Trust Fund, Alabama Shakespeare Festival and Cornerstone Schools of Alabama. Previously, he has served on several boards including the Business Council of Alabama; the Alabama Policy Institute; and Marannook, a faith-based center for college students as well as a summer camp for children. John is also a member of the Downtown Rotary Club of Birmingham.

He and his wife, Virginia, along with their two children, are active members of the Cathedral Church of the Advent in downtown Birmingham.

Joshua A. Brooks, Ph.D.

Joshua Brooks grew up in Northport, Alabama. Dr. Brooks’ undergraduate studies were in General Engineering at Union University. He then completed his Masters and Ph.D. in Finance at The University of Alabama. Dr. Brooks joined the faculty of Columbus State University in the fall of 2017 after working at Lander University in Greenwood, SC for three years.

Dr. Brooks maintains an active research agenda focused on investments and applied empirical methods. He has presented research at the Financial Management Association International US Conference, the Southeast Decision Sciences Institute Annual Conference, and the Southern Finance Association Conference. Dr. Brooks maintains ongoing consulting expertise in the areas of derivatives valuation, returns attribution, enterprise risk management, and time-series econometrics.

Joshua is an active member of the local and university community, where he has served in many capacities including boards as well as budgeting and strategic planning committees.

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Where to find us

6 Office Park Circle | Suite 210
Birmingham, AL 35223